Culture Business Brief

Introduction to Cultural Department

The Cultural Department was established in 2015,Successively reached a strategic cooperation with the Palace Museum Press,Hunan Fine Arts Publishing House,Cultural Relics Publishing House,Life·Reading·Xinzhi Sanlian Bookstore Publishing House ,Forged a composite digital publishing operation talent team with an international perspective, and promoted the successful transformation of cooperative units from traditional publishers to information service providers and knowledge service providers.

The Palace Publishing House
Publishing official flagship store

The Palace museum Publishing has a long tradition of publishing,

As far back as the early Qing Dynasty,Wuying Hall in the Forbidden City is the place where the royal publication of books was published.The Palace Press in 1983  was established and is the only publishing house among more than 3,000 museums in the country. Based on the principle of "personalized publishing, brand management, and market-oriented operation", the Palace Publishing House has formed three major sections of palace culture, cultural relics and art, and Ming and Qing history by relying on the resources of the Forbidden City. 


The Palace Publishing House
Publishing official flagship store

The publishing flagship store of the Palace Museum has been in operation since 2016, and its turnover has almost doubled every year. In 2019, its turnover exceeded 100 million yuan.

We worked with the Palace Publishing House to create many popular books such as "Forbidden City Calendar" and "Mystery Palace". Among them, the "Forbidden City Calendar" sold 1.5 million copies in 2019,  "Forbidden City Calendar" has witnessed the rise of cultural IP consumption and has undoubtedly become China's first cultural explosion.



The Palace Publishing House
Publishing official flagship store

The Tmall store also won the "Tmall Book Special Store" award for two consecutive years from 2017 to 2018, and the "Tmall Book Service Star" award for two consecutive years from 2018 to 2019, and the "Forbidden City Calendar", "Mystery Palace", "Forbidden City 100" swept the top three sales of single art products on Tmall's 11.11 Sale Festival in 2019 .



Sanlian Publishing House
Official flagship store


Life, Reading, New Knowledage Sanlian Bookstore is a publishing organization with a long history and glorious tradition.

Since the establishment of the store for more than 80 years, it has always been adhering to the tenet of "Serving readers wholeheartedly", adhering to the concept of "humanistic spirit, intellectual wisdom" and the standard of "first-class and cutting-edge", focusing on publishing humanities and social sciences books. Publications cover the fields of philosophy, history, literature, art, economy, politics, law and social life, and enjoy a high reputation among intellectuals and readers, and are known as "the spiritual home of Chinese intellectuals."



Hunan Publishing House
Official flagship store


The predecessor of Hunan Fine Arts Publishing House Co., Ltd. was Hunan Fine Arts Publishing House established in 1980.

Is a national first-level publishing unit,More than 280 books have won provincial and ministerial awards.After more than 30 years of development, the company has grown from a little-known local professional publishing house to a national "Top 100" publishing house. It publishes nearly a thousand kinds of books annually, sells 450 million yuan, operating income 189 million yuan, and profit 24 million yuan. , The comprehensive competitiveness has always been in the forefront of domestic art publishing houses.


Cultural Relics Publishing House
Tmall official flagship store

Cultural Relics Publishing House Co., Ltd. (Cultural Relics Publishing House), founded in January 1957, takes rescue, protection, and inheritance of Chinese cultural heritage as its mission.

With the development and growth of the national cultural relics and publishing industry, the cultural relics publishing house has always kept in mind its major historical and social responsibilities, actively explored, accumulated and inherited, and formed a high standard and high quality, new materials and new achievements, and both art and academics. 




The Palace Wine
Tmall official flagship store

The production base of the Palace Wine Group is located in Yibin, Luzhou and Kweichow Moutai in the middle and upper reaches of the Changjiang River in southern Sichuan. The old pit from 1562 is located on the side of the Changjiang River. As the vice president of the Forbidden City Museum Li Wenru wrote during the inspection of the base, the true portrayal of "Booze beside Waves".



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